The marketing specialist for tasks you keep meaning to do
You know what needs doing – the customer case studies gathering dust, the brochure that's "nearly ready," the award submission that could transform your business reputation. Or maybe you're at the very beginning, with a brilliant business idea which needs the right foundation to launch successfully. But somehow, these crucial projects keep getting pushed to next week.
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I'm Lauren, and I specialise in getting small businesses unstuck – whether you're putting off important marketing projects or you're a founder ready to launch but need an extra pair of hands to get started. From fresh thinking and planning to hands-on execution, I turn your marketing to-do list into marketing done-list.
About
The marketing projects that matter most are often the ones we postpone
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Small business owners wear many hats, and marketing tasks – especially the strategic, time-intensive ones – often slide down the priority list. That's where I come in.
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I'm a marketing and communications specialist who thrives on tackling the projects you've been meaning to get to – and helping founders build strong foundations from the start. Whether it's crafting compelling customer stories, refreshing your brand materials, submitting those award applications that could elevate your business profile, or guiding new businesses through strategic planning and launch preparation, I bring both strategic thinking and hands-on execution.
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26 years of marketing expertise, shaped by diverse experience
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My marketing career spans over two and a half decades, including 17+ years in IT and 3.5 years in Leadership & Personal Development. This unique background gives me a deep understanding of how businesses really work—from the technical systems that power them to the leadership challenges that shape them. It's why my marketing strategies are practical, implementable, and aligned with real business operations.
Human insight meets smart technology
While AI is transforming content creation, I utilise it thoughtfully as a tool to enhance, rather than replace, strategic thinking and human creativity. My content doesn't sound like everyone else's because it's authentic, rooted in your unique story, audience insights, and business goals. The result is copy that's authentically yours, strategically sound, and genuinely engaging.
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My approach is thorough, strategic, and designed to work seamlessly with your existing systems. As one client put it: "If every client could send us proper copy documents like this, laid out and explained so well, it would make every site so much easier."
Beyond the keyboard
Get to Know Me
When I'm not crafting copy, you'll find me teaching Pilates (balance is everything!), getting lost in a good book, soaking up sun at the beach, or being supervised by my feline office manager. These pursuits keep me grounded, creative, and remind me that the best marketing connects with real people living full lives.
Services
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Campaign Management
From concept to completion, I'll manage your marketing campaigns so you can focus on running your business.
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Strategy & Planning
Transform good intentions into actionable marketing plans. Whether you're launching or growing, I'll help you prioritise what matters most and create a roadmap that actually gets implemented.
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Fractional Marketer
Get consistent marketing momentum with "a day a week marketing for your business" – regular, strategic support that keeps your marketing moving forward without the commitment of a full-time hire.
Copywriting that converts
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Award submissions that showcase your achievements compellingly
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Customer case studies that turn success stories into sales tools
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Website copy that flows logically and ranks well
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Brochures and marketing materials that work as hard as you do
"The documents provided are some of the best copy we have received from any client, and it was said from one of our team that 'if every client could send us proper copy documents like this, laid out and explained so well, it would make every site so much easier.'
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Each page now reads so well, with a proper and logical 'flow' of content, excellent copy, well thought out, well written, well structured, and with just the right amount of relevant keywords, that is perfect for both users and search engines alike."
Shane Ryan, Director | Hashtag Web & Digital Agency